People’s Bank of Georgia (the “Bank”) announced today that it has launched the rebranding campaign in order to update its image and bring it in line with the dramatic transformation the Bank has undergone since its acquisition by Liberty Capital in September 2009. The English‐language equivalent of the most important word in any language
- Liberty ‐ has been chosen as the Bank’s new name, and it will be renamed Liberty Bank effective 29 March, 2010.
The Bank has also changed its corporate logo and has chosen “Everywhere And For Everyone” (“ყველგან და ყველასთვის”) as its new slogan, reflecting the ubiquity of its branch network – the largest in Georgia, and the fact that it has the largest client base in Georgia, comprising approximately 1.2 million individuals.
